Kwikset Brand Guidelines (40+ pages)
Audience: 2,000+ Company employees and outside vendors/sales associates/customers/big box store employees..
Brief: Produce a brand guideline booklet that includes all 15+ products/properties owned by Kwikset, as well as any icons, logos, and licensing materials. Must include brand colors, fonts, asset placement, and best practices.
Skills: Art Direction. Graphic Design. Copywriting. Print UX.
Medium: Print and digital.