Kwikset Packaging - Electronic deadbolt product line
Audience: In-store hardware consumers – Home Depot, Lowes, Menards, and other hardware retailers.
Challenge: Design and art direct packaging style and voice for Kwikset electronic product packaging. Maintain brand standards and an overall organization, however, each product must stand out from the others. Copywrite features and benefits. Design the user experience and organization of information.
Skills: Art direction. Graphic design. Production design. Copywriting. Creative brand strategy. Print UX. Press checks.
Medium: Print