Kwikset Photoshoot
Audience: In-store and e-commerce consumers.
Usage: 200+ delivered images – Print collateral. Advertising and marketing. In-store promotions and signage (Home Depot, Lowes, Menards, and other hardware retailers. Online advertising. E-commerce sites (amazon.com, wayfair.com, homedepot.com, lowes.com, menards.com and other online retailers)
Brief: Produce two-day on-location photo shoot – hire photographers, models, and choose locations. Collaborate with Brand Marketing to create shot list, ensuring entire electronic product line-up is being represented. Art direct 2 photographers in style and layout. Supervise on-set production. Art direct photo retouching and final deliverables.
Skills: Art direction. Project management. Creative brand strategy. Set production. Vendor relations.
Medium: Print, digital, and web.
Sampling of usage:
Posters
Tradeshows
Print books
Online
Online
