National Hardware Photoshoot
Blog posts. Social media. E-commerce websites.
Challenge: Collaborate with social media, e-commerce, and brand marketing departments to build a creative strategy for new and existing product lines. Assist in compiling lists of needed assets. Brainstorm ideas for social media and blog posts. Produce on-location one day photoshoot. Art direct photographers and post production artists for layout and composition. Supervise shot lists and production assistants.
Skills: Art direction. Project management. Creative brand strategy. Set production.
Medium: Digital and web.